1. Establish, maintain and follow a data management strategy that is aligned with organizational strategy, approved by all relevant stakeholders, communi- cated across the organization, and reflected in architecture, technology, and business planning.
  2. Maintain the data management strategy (goals, objectives, priorities, and scope) for all business areas, through data governance.
  3. Stakeholders set data management program priorities and objectives based on the business value of data and a shared vision for data management.
  4. Develop, monitor, and measure an e ective sequence plan for guiding the data management program implementation.